Be Your Own Kind of Cool

S’well was launched with a mission to rid the world of plastic water bottles. With a beautifully crafted bottle that keeps drinks cold for 24 hours and hot for 12, while also giving back to those in need.

S’well can start to reduce the impact of plastic water bottles by targeting an audience that is younger and part of a fairly recent cultural movement to be eco- friendly. This audience consists of college students usually ages 18 to 24 years old.

In this stage of life, these students are celebrating their individuality. The goal of this campaign was to present a clean but vibrant, minimalistic voice and design that focuses on showing the many patterns and colors of the water bottle.

S’well wants them to know that they can show off their personality with their product. People can be their own kind of cool instead of the perceived version of cool. With S’well, people know they can be comfortable with who they are as individuals.

S’well uses a tonality that expresses uniqueness, being cool, and individuality.